Crossovers for the «Third World».10 октября, 2021
Do you know how much Volkswagen in the model range of German autoconecern with all his «daughters» is produced by models of crossovers? We answer, the conveyors of the autohydigant plants are 43 (!) SUV car models under Marks VW, Seat, Audi, Skoda, Porsche, Bentley, Lamborgini.
And how many of these more than four dozen models is officially sold in the Russian Federation?
We answer, officially through dealers supplied
Today in the automotive world
What conclusion from this can be done? Past of our market this year «drove» 236 models of crossovers. That is, in the Russian market there is only one third of the world armies of car class SUV. Well, the remaining two-thirds are actually unknown to us.
Yes, and with cars presented occur «Wonders». For example, we have to expect the premiere of new products for a long time. In other markets, sales are already going on, and the novelty is only a few years later. An example of Skoda Karoq crossover, which appeared with a three-year delay. Or such a popular player as Renault Duster-II updated four years after the start of sales in Europe.
But there is in this market in Russia and the «bright spot». Except for this background are cars of premium brands. First, these brands like Mercedes-Benz, Lexus, Land Rover, Jaguar in Russia sells the entire lineup. They love and appreciate the Russian client. Secondly, the premieres of new models without delay pass on our market synchronously with world. The same can be said about BMW. Premium is premium. But in statistics these cars are in the third, fourth ten.
And we need to stop and stroke in our memory today’s rating of the most popular crossovers of the Russian Federation of 2021. World bestsellers there are once or two and turned around. From world tens of most popular cars class SUV here
The most popular crossovers of the Russian Federation Top 15 in 2021
As you can see, here only one model Hyundai, Toyota, Lada, VW, Mitsubishi, Mazda is «lit up» in the list of very popular in the Russian car market. Two models Kia, Nissan, Skoda. And three models Renault.
Almost all models are using the Mass-Market classification, that is, a massive segment. There are a number of models that closer to the Low-Cost class. But this is not a completely low-boat, except for the domestic «Niva».
Please note the second model in the TOP-15 of Russia turned out to be unable to such powerful players and global giants as Korean Hyundai, Japanese Toyota, German VW. And the second model KIA SELTOS, which was noticed as the «Creta Killer», even after a long time from the start of sales lagging behind four times from a simple relative in the Korean Hyundai Creta concern.
And in the European market, instead of Creta, Korean Hyundai promotes a more advanced Kona model.
Here on such a complex market, it is necessary to work in global giants in Russia and the success is not always accompanied by the most successful on world standards cars.
And further. Another trend is happening on our developing market, which cannot be passed. «In the back of the head» Top-15 is already breathing Chinese «Dragon». And this is not an allegation. Look with which in fact the minimum discontinuity from 15 leaders is located the most popular Chinese — between Mitsubishi Outlander and Chery Tiggo 7 Pro, the minimum total in some one and a half thousand cars.
Chinese cars have not yet gained popularity in the developed markets of Japan, USA and Europe, but for markets like the Russian Federation, just right. And it indicates the «Third World».
Top 5 Chinese cars in the Russian Federation