Why do the Chevrolet in Russia «hangs the cross»10 октября, 2021
The triumphal history of the development of the Chevrolet brand in Russia in the fat years, then, unexpected care, and returning under a little-known brand, with sad results, should be an indicative example for automotive companies. So it is impossible to do with Russia and its car enthusiasts. After all, it is no secret that automakers often look at Russia as a third world country.
It has already passed a year, as the Chevrolet brand (budget cars) returned to Russia. It would seem that the Russians were so long waiting for this return should have rushed into car dealerships and to reveal so well-proven «cobalt», «Nexia» and «Sparks». But that did not happen. It is like in human relations who threw her husband returns, and in the family there is no joy from it.
But everything could be different. If you draw several pages of the history of the Russian car market, it is 12-15 years ago, then you can find that
Recall that the most sold in that fat year was
Russia for the American brand has become the largest European market
The main thing
As you know, in 2015 the history of Chevrolet in the Russian Federation broke off. How thunder among the clear sky sounded the news that the American brand leaves the Russian market.
True, the release of Chevrolet Niva was left at a joint venture GM AvtoVAZ and selling large brutal American cars with a golden cross on the radiator. And at the end of 2019, the American corporation agreed at all with a joint venture GM-AvtoVAZ, selling this asset as a domestic automaker.
Uzbek partner GM Enterprise «Uz-car» tried to go to the Russian market with Chevrolet cars, masking them under the name of a little-known
And here a year ago we witnessed
But that’s what happened. In total, during this period of time, the budget Chevrolet was implemented all — 2,840 pieces. This was reported by the press service of Keles Rus (the official distributor of the CHEVROLET car mass segment in the Russian Federation). Compare with the number that was sold in 2007 or in 2013. Mizere.
Why did the new CHEVROLET car approach not a sensation, did not become a phenomenon, did not become a triumph? Why did Russians, have a woofer attitude towards their old acquaintances?
Recall that «Keles Rus» brought three models to our market — in-class sedans
Chevrolet Nexia has diverged in the amount of 837 copies. And 215 cars on the account of the compact urban hatchback Chevrolet Spark. Chevrolet sedans are brought to us from Kazakhstan, where they are collected at the Saryarkaavtoprom enterprise (Kostanay). Hatchbacks are produced in Uzbekistan, at the Uzauto Motors plant (Asaka).
Maybe the reason in the dealer network? But today Keles Rus dealer network has numbered 45 branded car dealerships that work in 37 largest cities of 7 out of 8 federal districts of the Russian Federation. At the same time, several dozen new partners are at different stages of authorization. As the executive director of Keles Rus, Vadim Artamonov notes, until the end of 2021, the company’s network will include at least 60 car dealerships throughout the country. The top manager also declares that their landmark is to take 2% of the Russian car market. «
We took the calculator and counted — this is about 30,000 cars. Not ambitious somehow. It turns out that the honeymoon of Russians with Chevrolet was only in the past. Oh, who would suggest that today the trend on the market is crossovers.