Why does the Japanese Mazda become Russian?

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The recently held Petersburg International Economic Forum (PMEF) has become abundant for various events and applications related to the development of domestic auto industry. Our channel has already talked about the agreement between Volkswagen Group and the Government of the Kaluga region about the intentions of

The Japanese company Mazda, working in Russia in partnership with the Sollers group, intends to increase production localization at its factory in Vladivostok. This was told by the head and owner of Sollers Vadim Shvetsov during the PMEF. He also noted that it is not only about the Mazda Mazda Motor Plant, which mainly works for export, as well as directly about the production of other auto components for Mazda models sold in Russia.

Recall today the SkyActive-G engine manufactured in Vladivostok is localized by only 20%. Therefore, the statement of the Russian oligarch looks almost sensational.

«We took a course on localization from the Russian components of the motor, which comes to Japan and other countries. Japanese colleagues we will start a fairly interesting, but a long way to localize motors and also cars, «said Shvetsov.

See how the shvetsov set accents — first the motor, then the model range. Recall, in September 2018, the Mazda Sollers engine plant was opened in Vladivostok. The production was solemnly launched in the presence of Vladimir Putin’s President Vladimir and the Prime Minister of Japan Shinzo Abe.

We produce gasoline 4-cylinder engines of the SkyActiv-G family in this enterprise that meet the EURO-5 environmental class. Such engines equipped with Mazda 6, CX-5 and CX-30 cars produced in Russia. The stated capacity is 50 thousand motors per year. Localization of manufactured motors during this period has grown from 2% to 20%. That is, they mastered the mechanical processing of the head of the cylinder block.

If, according to the statement of the Top Manager Sollers, they are going to increase localization, it means that, following the example of other automakers, it is necessary to create a cylinder block processing, and the casting of the block and the cylinder heads also produce in the country. And pay attention, casting should be somewhere nearby. There will be no workpiece to carry from the European part of the country. For example, casting blocks of cylinders for Volkswagen is located in Ulyanovsk at Nemak. From Ulyanovsk to Kaluga only under 700 km, it is similar to the distance between Vladivostok and Khabarovsk. Under the concept of localization, the situation does not fall when blocks and heads of blocks will continue to deliver from Japan.

But Shvetsov also pointed out that

If you look at that model row, which releases Sollers-Mazda in Russia, then the picture appears quite ambiguous. Sedany arrive on the internal Russian car market

Analyzing the statistics of sales of Mazda cars, it can be noted that it is a strong middle journal, a player of the Russian authors of the second league. Before the first, he lacks the latitude of the model range and the presence of models in all dimensional classes. Look at the tablet below, which presents the data on the results of last year, when the Japanese Mark took 13th place in the Russian market. Or … 1.7% of the Russian market. Little, very little for localization, if compared with the German-Czech Tandem VW-Skoda or Korean Hyundai-Kia.

Table 1 Sales of cars Mazda in the Russian Federation

In essence, the greatest «value» for Mazda represent two models in the Russian market. it

Today, these two models, as well as CX-30 and CX-9 crossovers, are released in Vladivostok. Cars are collected by «screwdriver» SKD technology from large-sized machine collectors delivered from Japan.

That from this list of nodes and parts will dare to localize the seams, is not voiced. Yes, and with those volumes of issue, it is actually difficult to achieve payback and return of funds for the organization of autocomponent production. To develop the domestic production of components makes sense at volumes of 100-200 thousand cars. Like Korean couple Kia-Hyundai, or VW-Skoda.

You ask, why did this whole Far Eastern cheese-boron with localization?

First, the domestic company needs to fulfill obligations on a special confcturation concluded with the government. Secondly, a high degree of localization is required for compensation for the utilizing and other types of support.

Or maybe in the depths of the company and the profile department there is a «tricky plan»? A few years later, the struggle against the right-handed foreign cars should approach its logical conclusion, and the Far Easterns can offer a completely competitive Mazda product?